A marketing video is a short video, typically 2-3 minutes long, which provides information to achieve a specific marketing aim. It is a method of conveying complex information simply and entertainingly.

Here are a few examples of popular animated marketing videos:

Explainer Video

Explainer videos cover anything marketers want to express to someone considering purchasing. These are useful for leads who have previously viewed an advertisement for the product. They are intrigued by the product or service and want to learn more about it.

Educational Videos

Most content marketing is based on providing free value (like we are doing right now). You must give value to your material if you want to grow an audience. This is where the informative videos come in..

Tutorial Videos

These videos are ideal if your company provides a service, such as software or a problematic product. They can improve the user experience of your product and service.

Promotional Video

Promotional videos are animated video advertisements. The sole purpose is to sell a product. These films discuss the target customer’s problems and how the new product or service may address those problems..

Qualities of a Good Animated Marketing Video:

Keep it brief and easy to understand

Your video needs to be brief. It’s best to keep it under 2-3 minutes. If you make the video shorter, the audience will gain interest. Second, they must be straightforward to comprehend. Transitions, effects, and graphics should support, not contradict, your speech. More complexity than the audience can understand can affect your message..

Should Maintain Brand Image Consistency:

Your company and brand already have an image. Its branding includes specific themes, typefaces, and colours. That is uniform throughout your goods, website, and social media. In your animated marketing video, the same thing should happen. It should include your present branding ideas into its animation. Anything other than your brand’s primary colours might alienate viewers and harm your brand’s image age.

A Well-Thought-Out and Structured Script:

Once you’ve determined your target audience, you can focus on the message you want to convey. Visuals and animation support and enhance particular elements of your message. However, it would be best to communicate it more thoroughly in your script.

A good script should include the following characteristics:

Great visuals and high-quality elements are included:

Some of them, at least:

Pro Tip –

Conclusion:

Video marketing is the newest craze. Brands that place a greater emphasis on it receive more views, animated marketing videos are an excellent way to get started with video marketing. They are only suitable for some.
However, if they fit your marketing objectives, they have several advantages. However, creating an animated marketing film on your own might be dangerous. You will suffer as a result of poor quality. Even if you outsource it, you must ensure you receive your money’s value.

An excellent animated marketing video has the following characteristics: Short and straightforward to grasp.
Consistent with the image of your brand.
A script that cannot be ignored.
Visuals and other components that are memorable.

Keep them in mind when you get you’re animated marketing video made.